Resume
James A. Ball
Copywriter & Content Strategist
I write copy that makes a difference for my clients and for their customers. Campaigns that convert. Measurable results. Time and again. Available for full-time roles and select freelance projects.
Experience
Digital Content Manager
VisitNorfolk
- Editorial Strategy & Production: Conceptualize, write and edit high-quality digital content for VisitNorfolk.com, including targeted articles highlighting local dining, shopping and seasonal attractions to drive city-wide tourism. Write content and co-manage production of annual print Visitor Guide.
- Content Lifecycle Management: Manage the end-to-end editorial calendar, collaborating with local stakeholders, businesses and internal marketing teams to ensure all content aligns with current city tourism initiatives. Enforce deadlines and resolve conflicts/issues with the content cycle as they arise. Report on content performance and adjust strategy accordingly.
- Integrated Campaign Collaboration: Partner closely with VP of Marketing on paid media, Comms Manager on earned PR and our agency partners at Sway to keep Norfolk’s brand messaging tightly aligned across print, web and social channels.
Senior Brand Copywriter
Noble Studios
- Created and edited SEO and SEM content for Travel Nevada, Yosemite.com, Visit San Luis Obispo, Autodesk, Lake Tahoe Visitors Authority, Carrier Global, Medcor, Communities in Schools.
- Oversaw writing team, edit content for the City of San Luis Obispo, Envestnet|Yodlee, Travel Nevada, The Islands of Tahiti
- · Brightedge & Google Analytics certifications
Chief Editor/Copywriter
Social5
- Wrote strategic SEO content for small businesses and emerging brands to help develop a social media presence aimed at retaining existing customers and reaching prospective customers.
- Directly managed a team of writers and editors, ensuring writers’ deadlines are met, invoices are properly submitted and that all content adheres to SEO best practices and AP Style.
Education
BA English Literature, Minor Journalism & Mass Communications
University of Georgia
Skills
Brand Copy & Tone of Voice
Campaign Copywriting
Web Copy & UX Writing
SEO Content Strategy
Email & Automation
Content Strategy
Editorial Planning
B2B & SaaS Copy
Ready to talk?
Open to full-time roles and select freelance projects.