Copywriter & Content Strategist

James A.
Ball

Words that convert. Copy that sticks. Results you can measure.

Portfolio

Selected Work

Brand Copy

Rebranding a Challenger Fintech

Full brand voice overhaul — tone of voice guide, tagline, and homepage copy for a Series B startup.

Brand VoiceWeb CopyTagline

Campaign Work

Q4 Acquisition Campaign

Multi-channel campaign copy across paid social, email, and landing pages. 34% uplift in conversion.

Paid SocialEmailLanding Page

Web & SEO

SaaS Website Rewrite

End-to-end website copy for a B2B SaaS platform — homepage, product pages, and case studies.

Web CopySEOB2B

Email

Welcome Series & Nurture Flow

12-email onboarding sequence for an e-commerce brand. Open rates up 22% vs. previous series.

EmailAutomationE-commerce

What clients say

James has a rare ability to get inside a brand and write like he built it from day one. Our conversion rate speaks for itself.

Sarah ConnellyHead of Marketing, Vaultly

Sharp, fast, and always on brief. The best copywriter we've worked with — full stop.

Tom ReevesCreative Director, Studio North

He rewrote our homepage in a week and we saw a 28% drop in bounce rate within the first month.

Priya MehtaCEO, Loopline

Let's work together.

Get in Touch
Currently open to new opportunities

Available for full-time roles and select freelance projects. Response within 24 hours.